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About espÑOLA

With Hispanic purchasing power expected to reach over 1.5 trillion dollars, you must have a true understanding of the market and their level of acculturation because one way or another, this segment will significantly impact your company.

As we have grown our capabilities, we’ve seen a definite need to have a division that solely focuses on the fastest demographic the area (and indeed, the US) has seen: multiple generations of Latin Americans. So we founded espÑOLA. Our sole mission is to connect businesses with the ever-growing Hispanic population.

Changing generations and demographics require agencies to be more knowledgeable and have the capabilities to communicate with the ever-evolving Hispanic markets. This is no longer the future. It is today! Now we have the way to help your business grow this share of the market.

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After emigrating to the New Orleans area from their native Honduras, Max’s family established roots in the New Orleans area, becoming a part of the burgeoning Hispanic population in the New Orleans area.

Max has over 20 years of experience in the New Orleans market in all the traditional mediums of print, radio, television, and outdoor advertising. After many years selling media, founded ESP Productions as a special event production company and quickly grew it into a full service marketing and adverting agency. With the ever-increasing importance of the Hispanic market he established espÑOLA to acutely focus on reaching and engaging the local Hispanic population.


A first generation child of Honduran immigrants, Julia build a successful career building some of the most iconic brands in gaming. Following a successful tenure at Caesars Entertainment where she developed the initial brand architecture for the company’s core brands, including Total Rewards, she answered the call from Steve Wynn to open his signature resort, Wynn Las Vegas. She was at the helm of development of the Isle of Capri house of brands, introducing new brands and successfully connecting with new and inactive customers, and the reintroduction of the iconic Lady Luck Casino brand. Returning to her roots in New Orleans, she partnered with Max Ferrera to develop strategies and tactics to engage the local Hispanic market. Julia is a prolific writer on a variety of marketing topics.

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